Pl. 389 · illus.Carrera
TAG Heuer · 2447
Switzerland · since 1860 · LVMH
TAG Heuer
Machine translation pending human review. Figures and sources match the original.
Edouard Heuer founded the house in Saint-Imier in 1860 and patented his first chronograph in 1882. The brand was forged in sports timing, with the 1916 Mikrograph, able to measure hundredths of a second. Under Jack Heuer came the 1963 Carrera and the square 1969 Monaco, along with the automatic Calibre 11. TAG acquired the company in 1985 and LVMH bought it in 1999.
- Models in the Archive
- 12
- Lines
- 5
- Median diameter
- 40 mm
- Most common type
- Chronograph
Timeline
Edouard Heuer founds the company in Saint-Imier.
Introduces the oscillating pinion for mechanical stopwatches.
The Mikrograph measures hundredths of a second.
First Carrera, designed by Jack Heuer.
The Monaco and automatic Calibre 11 are presented on 3 March.
TAG acquires Heuer.
LVMH buys TAG Heuer.
Launches the Connected luxury smartwatch.
